What happens when you don’t need a ton of Infrastructure? Profits go through the roof! That happens because of two powerful, additive forces: spending less on overhead AND increasing staff productivity! There’s an art and a science to turning the corner; it can be done and you can do it.
This doesn’t happen on its own; it takes a skilled leader to make it happen quickly and smoothly. That’s what this book is all about. Leading a virtual organization is far different than one based on a physical paradigm.
Leadership must be precise and deliberate, communication skills should be perfected and tracking metrics will become your mantra as you fine-tune your company for maximum results. Growing profits comes from reducing overhead and changing the relationship with your staff and clients, giving both more of what they want. And, become wildly profitable as a result.
“You’re a superstar Mitch! Extraordinary job, extremely well done! You demonstrated the power of really listening to the customer without judgment & they often solve their own problem. U owning it. It would be great if you would consider training others on the team with your skill! It’s a privilege to have u as a partner”
– Tony Robbins
You are never alone in the process. The Invisible Organization is your guide to moving carefully and deliberately to a new way of thinking about profits, clients, and your staff. Using the tools outlined in the book, noticeable and significant shifts take place in how you lead, how your staff perceives you as you move decisively towards revitalizing your entire company.
Mitch Russo expertly moves you one step at a time through the process of preparing to “Go Virtual” based on his own experience building, growing and running large virtual organizations himself – first for his own software company and later for Tony Robbins and Chet Holmes as the CEO of Business Breakthroughs, International.
Step 1:
Enhance your leadership skills and become a master communicator, while guiding your management team to do the same.
Step 2:
Analyze your infrastructure and create your plan for moving your physical operations to run virtually, one step at a time.
Step 3:
Make it happen! Start slowly, Then, as productivity soars, profits grow and clients rave, complete your roll-out and grow!
You’ve built a business and you have done well.
You were leading the pack. Maybe you still are. But others are catching up. Your customers now have more options. Your products were once considered fantastic and innovative, but it’s become harder and harder to come up with new breakthroughs. If you are like most CEOs, your success and growth brought you new problems. You may have solved them by adding support people and infrastructure.
For a while, things got back on track. But it wasn’t long before profits declined and your management headache increased. You’ve come a long way; your organization is bigger, but now there’s more friction in a previously simple business. Which leaves you asking,
“How do I restore the vibrancy, excitement and profitability we used to enjoy?”
You wonder, “What can I do to take my company to the next level?”
The answer, my friend, is simple: Make Your Organization Invisible!
Section One:
What some of the most Ingenious CEOs have been doing behind the scenes.
- Running a 300 person company from a spare bedroom.
- Why Stanford University says you should send your people home.
- Forget the work day, it’s the work experience!
Section Two:
Myths, Realities and Outcomes of Becoming a Virtual Organization.
- Busting the myths that hold you back.
- The realities that enable you to go Invisible.
- The Outcome of having done so.
Section Three:
The CEOs Blueprint for Unlimited Expansion.
- Mapping out your plan and executing it.
- Training an entire company automatically, perfectly.
- How Interconnectedness smashes friction and boosts profits.
Section Four:
Optimized Marketing for your Invisible Organization.
- A unique selling and relationship machine.
- How to crush your competition by recruiting Sales Superstars.
- Reaching 95% of the population with your message.
“Turning your company or parts of it into a virtual operation will save you money and increase your profits. Mitch Russo “Nails It” in his book “The Invisible Organization,” by telling you step by step how to do it!”
-Kevin Harrington, Founder of “As Seen on TV” Inc and “Shark” on the ABC television series Shark Tank.
“Mitch Russo busts the biggest myths about jumpstarting your business and reveals what some of the savviest CEOs have been doing behind the scenes that you may have never imagined was possible! The Invisible Organization is a must-read only when you’re ready to make the commitment to create your own overhead-free selling machine.”
– Mark Thompson, New York Times Bestselling Author, Charles Schwab’s former CEO & Co-founder, Virgin Entrepreneurship Centers
“Mitch Russo offers an insightful and pragmatic review of what it takes to create an Invisible Organization. Based on his first-hand experience building successful companies with minimal infrastructure, Mitch shares a powerful formula for rapid growth and amazing speed. His simple strategy is equal parts personal leadership, enabling technology, and human capital. People say Wayne Gretzky was great because he could “skate to where the puck is going to be.” If you want to run a great organization, Mitch is offering you a clear view of where you’ll need to be.”
– Rick Miller, former President AT&T Global Services and current CEO BeingChief.com
In 1985, Mitch co-founded Timeslips Corp, which grew to become the largest time tracking software company in the world. In 1994, Timeslips Corp was sold to Sage, plc. While at Sage, Mitch went on to run all of Sage U.S. as Chief Operating Officer, a division with over 300 people.
Later, Mitch joined Chet Holmes as President of Chet Holmes, Int’l. Soon thereafter Mitch and Chet, along with Tony Robbins, created Business Breakthroughs, Int’l, a company serving thousands of businesses a year with coaching, consulting and training services. Mitch was the President and CEO for 4 years.
After the untimely death of Chet, Mitch left Business Breakthroughs to help CEOs build their own Invisible Organization using the principles outlined in this powerful book.
